Its no secret that Microsoft (Bill Gates in particular) has not been a big fan of Apple’s “I’m a Mac” ad campaign. Their solution to the problem was to hire Jerry Seinfeld for $10 million dollars and get him to appear in a ad or two with Bill Gates. The first of these ads has been released. The ad may be a little, well, subtle. Maybe the only thing the marketing company they hired could think of was “Maybe if we get them thinking about our ads, they might stop thinking about our products…” I suppose we’ll have to wait and see if the advertising strategy works…
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